They want to be everywhere during the World Cup and having an official song thats well-liked helps them do it.Īdvertisement Related Stories Meet The Women Of The World Cup USWNT Breaks World Cup Record, Deserves Equal Pay Ada Hegerberg Sits Out World Cup In Protest In the leadup to the 2010 game, Shakira was asked by her record label, then Sony Music, if shed consider recording a song for the World Cup. Pitbull with Jennifer Lopez and Claudia Leitte took it in 2014, and in 2018 it was Nicky Jam on a track featuring Will Smith and Era Istrefi and produced by Diplo.įIFAs aim: yielding an official anthem that players and the audience will dance and react to, with a performer to build a pre-tournament kick-off event around, dominating global charts from radio to streaming. They tapped Ill Divo and Toni Braxton in 2006 and, of course, Shakira in 2010. Something about the success of Martins Cup of Live must have resonated, because after him, FIFA steered hard into choosing international stars, starting with the Europop singer Anastasia who worked with the-superproducer Glen Ballard (Alanis Morrissette, Dave Matthews Band) on the 2000 song, Boom.
They began a shift to massive artists with global appeal, with Ricky Martin in 1998, who recorded the Official Song just as his international star was rising. Its on best World Cup song lists from sites as diverse as Billboard, MLS Soccer, Remezcla, and the Washington Post.Īnd it keeps coming back each time theres a World Cup, with replays and endurance driving YouTube views and pushing it to become Sharikas second video to break two billion streams in 2018.īefore the 2000s, the World Cup song frequently coordinated to its host country and featured an eclectic list of artists, from the Buenos Aires Municipal Symphony when Argentina hosted in 1978 to Daryl Hall (of Hall Oates) when the U.S.
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